After 24 years of service to NYSTRS, our logo has officially retired! Today we unveiled a new logo, which is part of a phased rebrand.
Over the past year, we conducted research with our members and other audiences to hear about some of the challenges with our former branding, including logo, color scheme, design and language. You spoke and we listened – and now you are seeing the results of that research: a fresh, new NYSTRS look!
Our new branding is not just about making things look good; it’s also about making our content more accessible and inclusive for our members. Considerable thought and diligence were put in to the accessibility of our content, which includes ensuring we have high color contrast for members who are visually impaired, textures in graphs for members with color vision deficiency, fonts that are easy to read (and larger fonts for our retired members) and illustrations that are more representative of our diverse membership.
You will see more upgrades made throughout the year in our publications, website and emails. But know that while our look is changing, our mission to provide our members with a secure pension remains the same. We will continue to strive to be the model of pension fund excellence and exceptional customer service.
